Privacy Policy

Dethorned ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, place an order, create an account, submit a review or testimonial, or otherwise use our services. Please read this Privacy Policy carefully.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you place an order, create an account, or contact us. The types of personal information we collect include:

• Contact Information: Your name, email address, phone number, and shipping address.
• Payment Information: Credit card number, billing address, and other payment details necessary to process your transactions. Note that payment card data is processed directly by our payment processor (Stripe) and is not stored on our servers.
• Order Information: Details about the products you rent or purchase, rental dates, order history, and delivery preferences.
• Account Information: If you create an account, sign-in is handled by Google's Firebase Authentication service, using either an email and password or your Google account ("Sign in with Google"). Your password is held by that service and is never stored on our servers; we store your email address and account preferences.
• Communications: Records of your correspondence with us, including customer service inquiries and feedback.
• Reviews and Testimonials: If you submit a review or testimonial, we may collect your display name, star rating, written review, and any photographs or videos you choose to submit.

We may also automatically collect certain information when you visit or interact with our website, including your IP address, browser type, operating system, referring URLs, pages and products viewed, interactions with your cart and checkout, advertising or campaign identifiers, and information about how you interact with our website. We collect this information through cookies, pixels, local storage, and similar tracking technologies.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• Order Fulfillment: To process and fulfill your rental and purchase orders, including shipping, delivery coordination, and returns processing.
• Payment Processing: To process payments and prevent fraudulent transactions.
• Customer Service: To respond to your inquiries, provide support, and resolve any issues with your orders.
• Order Communications: To send you order confirmations, shipping notifications, rental reminders, and other transactional communications.
• Analytics and Advertising: To understand how visitors use our website, measure the effectiveness of our advertising, attribute purchases to advertising campaigns, and help us reach audiences that may be interested in our products and services.
• Reviews and Testimonials: To review, moderate, publish, and otherwise use reviews, testimonials, ratings, photographs, and videos submitted by customers.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

We do not sell your personal information for money. Unless you opt out, we may share certain information about your activity on our website with Google, Meta (Facebook/Instagram), Pinterest, and TikTok for advertising measurement, conversion reporting, audience development, and targeted advertising. This information may include pages or products viewed, cart activity, completed purchases, advertising or campaign identifiers, order information, and a SHA-256 hashed version of your email address. We do not provide your raw email address to these advertising partners for this purpose. This activity may be considered "sharing" or "targeted advertising" under certain U.S. state privacy laws. You may opt out at any time using the "Your Privacy Choices" link in the footer of every page, as described in Sections 7 and 8. We do not send you marketing communications unless you have explicitly opted in to receive them.

3. Disclosure of Your Information

We may disclose or share your personal information with the following categories of third parties for the purposes described below:

• Fulfillment Partners: We share your name, shipping address, phone number, and order details with our logistics and delivery partners to ensure your orders are delivered accurately and on time.
• Payment Processors: Your payment information is transmitted directly to Stripe, our PCI-DSS compliant payment processor, for secure transaction processing. We do not store your full credit card number on our servers.
• Service Providers: We may disclose personal information to service providers that assist us with operating our website, analytics, customer support, communications, hosting, and other business functions.
• Advertising Partners: Unless you opt out, we may share certain personal information with Google, Meta (Facebook/Instagram), Pinterest, and TikTok for advertising measurement, conversion reporting, audience development, and targeted advertising. Depending on your activity, this information may include pages and products viewed, cart activity, completed purchase information, account or newsletter signup activity, advertising and campaign identifiers, browser information, and a SHA-256 hashed version of your email address. Your raw email address is not provided to these advertising partners for this purpose. These platforms may associate the information we provide with information they already have about you under their own privacy policies. You may opt out using the "Your Privacy Choices" link in the footer of every page.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

4. Method of Disclosure

We use reasonable measures designed to protect personal information when it is transmitted to service providers and other third parties. We also seek to limit the personal information disclosed to what is reasonably necessary for the applicable business purpose.

Third parties that receive personal information may process that information in accordance with their own terms and privacy policies where applicable.

5. Security Practices

We implement a variety of security measures to protect your personal information from unauthorized access, use, alteration, and disclosure:

• Encryption in Transit: All data transmitted between your browser and our servers is encrypted using TLS (Transport Layer Security). Our website is served exclusively over HTTPS.
• Encryption at Rest: Sensitive personal information stored in our databases is encrypted using industry-standard encryption algorithms.
• PCI-DSS Compliance: We use Stripe for payment processing, which is certified as a PCI Level 1 Service Provider, the most stringent level of certification in the payments industry. Your payment card data is handled directly by Stripe and never touches our servers.
• Access Controls: Access to personal information is restricted to authorized personnel who need it to perform their job functions.
• Secure Infrastructure: Our systems are hosted on secure cloud infrastructure.
• Password Security: Passwords are never stored on our servers. Sign-in is handled by Google's Firebase Authentication service, which stores passwords hashed using strong, one-way cryptographic algorithms, never in plain text.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining appropriate safeguards.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with applicable legal, accounting, tax, and reporting obligations, resolve disputes, enforce our agreements, and otherwise operate our business.

The specific retention period may vary depending on the type of information and the purpose for which it is maintained. Order records may be retained for the period reasonably necessary to satisfy applicable legal, tax, accounting, contractual, and business requirements. Advertising and attribution information is retained only for as long as reasonably necessary for advertising measurement, attribution, and related business purposes.

You may request deletion of your account and associated personal information, subject to applicable legal and other permitted retention requirements.

If you make a privacy choice while signed in, we may retain a record of that choice after account deletion where reasonably necessary to document and continue honoring your privacy preference.

7. Your Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information, including:

• Access: The right to request access to the personal information we maintain about you.
• Correction: The right to request correction of inaccurate personal information.
• Deletion: The right to request deletion of your personal information, subject to applicable exceptions and retention requirements.
• Data Portability: The right to receive certain personal information in a portable and usable format.
• Marketing Communications: You may opt out of marketing communications at any time by using the "unsubscribe" link in the communication or by contacting us.
• Opt-Out of Sharing / Targeted Advertising: You may have the right to opt out of the sharing of your personal information for cross-context behavioral advertising or targeted advertising. You may exercise this right at any time using the "Your Privacy Choices" link in the footer of every page.
• Global Privacy Control: We recognize qualifying Global Privacy Control ("GPC") signals as a request to opt out of applicable advertising and data-sharing activities. When a qualifying GPC signal is detected, we apply the opt-out automatically for that browser or device.

If you are signed in to your Dethorned account when you make an opt-out choice, we may associate that choice with your account so it can be applied across devices.

To exercise any other applicable privacy right, please contact us using the information in Section 10. We will respond in accordance with applicable law.

8. Cookies and Tracking Technologies

We use cookies, pixels, local storage, and similar technologies to operate our website, remember preferences, understand how visitors use our services, measure advertising performance, and support advertising activities.

• Essential Cookies: These cookies are necessary for the website to function, including maintaining your shopping cart, processing checkout, and supporting other core website functions.
• Functional Cookies: These cookies help remember your preferences and settings, such as information related to your rental selections.
• Analytics Technologies: Unless you opt out, we use Google Analytics and similar technologies to understand how visitors interact with our website and to improve our services.
• Advertising Technologies: Unless you opt out, Google, Meta, Pinterest, and TikTok technologies may collect or receive information about your interactions with our website to measure advertising performance, report conversions, and support targeted advertising.

You may opt out of analytics and advertising tracking at any time using the "Your Privacy Choices" link in the footer of every page. When you opt out, Dethorned stops further analytics and advertising tracking and stops further sharing with advertising partners through these technologies.

We also recognize qualifying Global Privacy Control ("GPC") signals. When a qualifying GPC signal is detected, it is treated as an opt-out of applicable advertising and data-sharing activities and takes precedence over a conflicting browser-level preference.

We use a first-party cookie to remember the privacy choice you make so that we can continue honoring it on future visits. If you are signed in, your opt-out may also be associated with your account and applied across devices.

You may also manage cookies through your browser settings. Disabling certain cookies or technologies may affect some website functionality.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to delete such information.

10. Contact Us

If you have any questions about this Privacy Policy, your personal information, or wish to exercise your privacy rights, please contact us at:

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make changes, we will post the updated Privacy Policy and revise the "Last Updated" date at the top of this page. If we make material changes to our privacy practices, we will provide additional notice as required by applicable law.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.